Google Adsense
Hello friends, in this article of today I bring you all kinds of information related to Google Adsense. What you need to know. One way for all Adsense users to get very good income is Google Adsense. |
| Google Adsense |
Adsense is an advertisement service run by Google Incorporated. Owners of websites can participate in this for advertising, using it to provide content, images and video ads in their websites.
These advertisements are administered by Google and are earned on a per click or per display basis. Google beta-tested the cost per action service but was discontinued in October 2008 in support of DoubleClick Presentation. DoubleClick Presentation is also owned by Google. In the first quarter of 2010, Google earned $ 2.04 billion ($ 8.16 billion annually) from AdSense, which is 30% of its total revenue.
Details about Google Adsense Account
This section requires additional references or sources for verification.Google uses its Internet search technology to distribute Adsense advertising materials on websites, as well as the user's geographical location and other factors. Through Google's target-oriented advertising system, advertisers have to enroll through AdWords.
It has become the most popular method of providing advertisements on the website, as the advertisements given in it interfere less than most banners, as well as the content of the ad is similar to that for the website.
To fill a website with advertisements tailored to the content of that website, webmasters implement a short script on the pages of the website. Websites, which are full of content, have been very successful with this advertising program, as noted in a large number of case studies published on the AdSense website.
Some webmasters make significant efforts in maximizing their AdSense income. To do this, they use three methods.
They use a variety of techniques to generate traffic to the website. These include online advertising but these efforts are not limited to these.
They provide valuable content on their website. Ads that attract AdSense ads, which generate maximum revenue from clicks.
They encourage readers to click on advertisements by using textual content on their websites. Please keep in mind that Google has banned webmasters from using phrases such as "click on my AdSense ad" by which they can increase the clickthrough rate. However phrases such as "sponsored link" and "advertisement" are accepted.
The source of all AdSense revenue is the AdWords program, which is based on a complex valuation model of auctioning Vickrey's second price. AdSense asks the advertiser to bid for a sealed auction (ie a bid that its competitors cannot see). Additionally, advertisers pay an increased bid from the second highest bid for any click received. Currently Google shares 68% percent of the revenue earned by AdSense with content-providing partners.
History of google adsense
Oingo Incorporated was a privately owned Los Angeles-based company started in 1998 by Gilead Elbaz and Adam Weisman. Oingo developed an algorithm of its own that was based on the meaning of words and was built on a miniature dictionary called WordNet developed over the past 15 years by researchers at Princeton University led by George Miller it was done.
In 2001, Oingo was renamed Applied Semantics (Company), which was later acquired by Google in April 2003 for a value of $ 102 million.
In 2009, Google AdSense announced that it would now roll out new features including "using multiple networks to serve ads".
Types of google adsense ads
Adsense for feeds
In May 2005, Google announced a beta version of the limited partnership Adsense for Feeds, a version of AdSense that ran on RSS and ATM feeds and had over 100 active regular subscribers. According to Google's official blog, "advertisers place their ads in the most appropriate feed term categories; publishers are paid for original content; readers see the most appropriate ads - and choose from excellent feeds in the long run."
AdSense for Feeds works by inserting images into feeds. When this image is displayed by an RSS reader or browser, Google writes ad content into these images. Advertising content is chosen based on the content of the feed surrounding the image. When a user clicks the image, it is redirected to advertisers' websites just like regular AdSense ads.
Until August 15, 2008, Adsense for Feeds remained in beta status and was subsequently made available to all AdSense users.
On December 3, 2012, Ads for Feeds is being canceled.
Google adsense for search
AdSense for search, which is in addition to the usual AdSense program, allows website holders to place Google search boxes on their websites. When a user performs a search on the Internet or a website, Google distributes 51% of the revenue generated from that search to the owner of that website. However payment is made to the publisher only. While the advertisement is clicked on that page. AdSense does not pay the publisher for the search.Google adsense for mobile login
AdSense for Mobile's content provides publishers with an opportunity to earn revenue using Google ads from their mobile websites. Like AdSense for content, Google shows ads by matching the content of the website - which in this case is a mobile website.
Google adsense for domains
AdSense for Domains allows to advertise on domains that have not yet been developed. This provides domain name owners with an opportunity to monetize such domains.
Which otherwise remain dormant. Currently AdSense for Domains is only for some users, although it is planned to be made available to all in stages.
As of December 12, 2008, TechCrunch reported that AdSense for Domains is available to all publishers in the United States.
Google adsense for video
AdSense for Video gives publishers with video content available the opportunity to earn revenue by publishing ads using Google's extensive advertising network, including YouTube.
XHTML compatibility
How Google's Adsense Works
The webmaster inserts the AdSense JavaScript code on a webpage.
Each time this page is viewed, the JavaScript code inserted in the lines represents content from Google's servers using JSON.
Google's servers determine high-volume keywords for relevant ads using a page cache. If keywords have already been cached, ads are served using the AdWords bidding system for those keywords.
For site-targeted advertisements, the advertiser chooses the page on which the ad is to be displayed and pays based on the mile at cost, or the price that it will pay per thousand ad displays.
Google adds money to the advertiser's account for referral when the user-specified software is downloaded, or the specified service is accepted. The referral program ended in August 2008.
Search ads are added to the list of search results performed by the user.
Since JavaScript is sent to the web browser when the page is requested, it is possible for other website owners to copy this JavaScript code into their webpages. To protect against this type of fraud, AdSense customers can specify the pages on which the ad is to be shown. AdSense then ignores clicks from pages other than those specified.
Abuse of google adsense
Some webmasters create websites that entice searchers from Google and other engines to bring to their AdSense website to earn money through clicks. These "zombie" websites often have nothing but self-paired content linked to each other (eg a directory with content from the Open Directory Project or a scraper website based on content from an RSS feed). Probably the most popular forms of "Adsense farms" are splogs, which focus on high-value search terms. Many websites use content from other websites, such as Wikipedia, to attract users. These and related methods are considered search engine spam and can be reported to Google about them.
A website or webpage meant for AdSense may contain little or no content at all, and is loaded with advertisements so that the user has no choice but to click on an ad. Earlier such pages were tolerated but due to complaints, Google now closes such accounts.
Complaints have also been received of Trojan horses that display fake ads that look similar to legitimate Google ads. Such Trojan horses upload themselves to the suspected user's computer via a webpage and then replace the original advertisements with their own category of malicious ads.
Google adsense criticism
Google Adsense has been criticized by many search engine optimization merchants for its alleged concerns of click fraud because a company clicks on its competitor's search engine ads in what Google calls "invalid clicks" to significantly increase its spend. goes.
AdSense publishers can choose from any of several click scheduling programs to prevent click fraud. These programs display detailed information about visitors clicking on AdSense ads. Publishers can use them to determine whether they are becoming victims of click fraud. Many commercial tracking scripts are available for purchase.
The terms of payment to webmasters have also been criticized. Google holds the payment until it reaches $ 100, but many micro-content providers take a long time to generate this much AdSense revenue - in some cases it can be years. However, when the account is closed, while it is not deactivated, Google pays more than $ 10 in earned revenue.
Many website owners complain that their Adsense account was deactivated before they could get their first payment check from Google. Google claims the accounts have been deactivated due to fraud or prohibited content, but have not presented any evidence. An automated email is sent to the publisher stating no reason nor an option, just a link to file an appeal.
In the email, Google states that "Since it is our responsibility to protect our AdWords advertisers from increased costs due to invalid activity, we are required to deactivate your AdSense account. Your outstanding balance and Google's revenue Both of them will be returned to the aggrieved advertisers completely. The revenue thus generated, whether valid or illegal, is taken and all complaints are delayed.
Google got into trouble when the official AdSense blog displayed the French video website. This website violated Google's AdSense program policies by displaying AdSense with sexually suggestive content.
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